What’s It Worth? On Millennials And Engagement Rings

Previously, it was believed in the industry that millennials were not interested in diamonds. However, recently studies have shown that belief to be false. While statistics indicate that millennials prefer to shop online, diamonds are one of the few items that should never be purchased sight unseen — even if you have earned a graduate certificate from GIA. Why? Because a diamond’s visual impact can vary considerably due to the tiniest differences in cut or polish.

One of the many good things about this generation is that millennials are reportedly waiting until later in life to get married. (On average, they typically earn about 20 percent less than baby boomers did at the same stage of life, which could be a factor.)

When shopping for an engagement ring, millennials tend to gravitate toward the old Euro cut, conflict-free diamonds; as well as rubies, aquamarine (such as the solitaires pictured), or even manmade diamonds. This makes them more cautious with their money.

And that is where Old Northeast Jewelers comes in. With five GIA graduates on staff, we are expertly qualified to deal with diamonds and precious gems of every sort. We are here not to convince millennials – or anyone – to buy diamond rings in particular, but rather to encourage them to buy the ring that speaks to them personally, a ring that will symbolize their commitment and the uniqueness of their relationship.

OLD NORTHEAST JEWELERS.

FINE JEWELRY & WATCHES. BUYING & SELLING SINCE 1984.

St. Petersburg: 1131 4th St. N. 727.898.4377.

Tampa: Hyde Park Village. 1607 W. Swann. 813.875.3935.

www.OldNortheastJewelers.com

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